Blue Industry, modern menswear with Dutch roots

Blue Industry is a Dutch menswear label founded in 2007 by Rogier van Kleef and Maurice de Bont. It speaks to men who want to look well dressed without feeling restricted by stiff or overly formal clothes. Its style sits between business casual and relaxed citywear, making it relevant to the office, dinner out and time off.

The brand's approach brings together style, comfort and functionality. Wearable colours, contemporary patterns and easy combinations are important parts of that identity. A print, fabric texture or small detail can add personality, while the overall look remains approachable. If you like an outfit that feels considered but not overworked, Blue Industry offers a useful starting point.

Blue Industry shirts, knitwear and layering pieces

Shirts are a strong foundation for the Blue Industry look. A subtle pattern adds interest to chinos or jeans, while a plain shirt creates a calmer base for workwear. Consider the collar shape, fabric texture and cut together. A close-fitting shirt should follow your torso comfortably, without the buttons pulling or the fabric restricting your shoulders when you move.

Cardigans, knitwear, polo shirts and jackets can extend that wardrobe according to availability. They offer ways to layer and adjust an outfit's level of formality. Materials vary between items, so check each product's composition rather than assuming everything uses cotton, wool or stretch. The garment information also helps you choose a fabric feel that suits the way you intend to wear it.

Fit and personal sizing advice

Blue Industry has a contemporary appearance, and many designs create a neat silhouette. Nevertheless, fit can vary by garment and model. A shirt needs a different assessment from a cardigan or blazer. Check shoulder placement, chest room, sleeve length and freedom of movement. Your usual size is a sensible starting point, but the particular product details should guide the final choice.

When trying on a shirt, sit down and move your arms as well as looking in the mirror. For knitwear, allow enough room for whatever you plan to wear underneath. With a jacket, consider its length against your trousers rather than judging it in isolation. In our Haacht boutique, our team can help you assess those relationships and compare available sizes.

How to style Blue Industry clothing

For work, wear a Blue Industry shirt with smart trousers and a modern blazer. Suede shoes or clean trainers can soften the formality, depending on your workplace. At the weekend, the same shirt can be worn open over a T-shirt with jeans. A cardigan or fine knitted jumper adds warmth and texture without making the outfit complicated.

Explore our men's shirts, men's jeans and polo shirts to compare complementary options. For a broader view, browse the menswear collection. Combining neutral base colours with one more expressive pattern keeps the outfit balanced and makes individual pieces easier to wear again.

A wardrobe that works through your day

The most useful clothes are often the ones you can style in more than one way. Start with the occasion, then adjust the shoes, layers and accessories. A patterned shirt does not need several competing details around it, and a plain shirt can carry a more textured jacket. Small changes let you personalise a look while keeping the same comfortable foundation.

Care is equally individual. Follow the label for washing, drying and ironing, especially when a garment combines fibres or includes stretch. Avoid treating all shirts or knitwear identically. Correct care helps maintain the fabric and the silhouette you selected in the first place.

Meet Blue Industry at Artson Fashion

Artson Fashion has been part of Haacht since 1937. We select womenswear and menswear from casual to dressed up, bringing together quality, accessible prices and personal service. Our approach is fresh and welcoming at every age: good style should fit your life, not make it more complicated.

Our experienced team helps you connect a new Blue Industry piece with your build, preferences and existing wardrobe. For more formal or fully personalised dressing, we also offer made-to-measure suits for everyday wear and special occasions. From an easy shirt to a tailored outfit, you can count on thoughtful advice and attention to detail.

For reduced-price items, visit our separate men's sale and outlet corner. Its changing selection is separate from the main Blue Industry collection.

Frequently asked questions about Blue Industry

How does Blue Industry menswear fit?

Blue Industry has a modern, generally neat silhouette, but the fit varies between shirts, knitwear and jackets. Start with your normal size and check the individual product details. Visit us in Haacht for personal sizing advice.

Where does Blue Industry come from?

Blue Industry is a Dutch menswear brand founded in 2007 by Rogier van Kleef and Maurice de Bont. Its identity combines style, comfort and functionality for the modern urban wardrobe.

Can I wear Blue Industry for work and casually?

Yes. A shirt or cardigan can work with smart trousers for the office or with jeans and trainers for a casual outfit. The surrounding colours, fabrics and footwear help set the level of formality.

Is Blue Industry available in the Artson Fashion outlet?

Any discounted Blue Industry items are offered separately from the main collection. Check our men's sale and outlet corner for available sizes and styles. The selection changes with stock.