Eton shirts, Swedish expertise since 1928

Eton started in 1928 in the Swedish village of Gånghester. From her home, Annie Pettersson laid the foundation for a shirt maker that later became internationally known. The brand grew, but the shirt remained the central product. Attention to fabric, collar, seams, buttons and fit determines how an Eton shirt looks and wears.

The appearance is refined and versatile. A crisp white or light blue shirt provides a business-like base, while colour, print and texture add more personality. Eton focuses on shirts that are suitable for a suit, but can also be worn separately with chinos or jeans.

Fits of Eton men's shirts

The right fit starts with the collar and shoulders. The collar should fit comfortably and the shoulder seam should fall on the natural shoulder. The fabric should not pull at the chest and waist, nor should it fold unnecessarily. The sleeve ends at the wrist and can show a subtle piece of cuff under a jacket.

Eton offers different fits, from slimmer to more spacious and comfortable. The name and proportions may differ per model. Therefore, check the specific product information and do not just compare the collar size. Our employees in Haacht are happy to help you determine the best combination of fit and size.

Fabrics, Signature Twill and comfort

Eton is known for its care for shirt fabrics. Signature Twill is a recognizable quality within the range, but there are also various weaves and materials. Poplin feels smooth and light, twill has a subtle diagonal structure and oxford looks a little more informal. The exact composition is stated with each article.

The fabric not only affects the appearance, but also how the shirt fits and is maintained. A finer shirt goes well with a formal suit. A softer or more pronounced structure combines beautifully with knitwear or an unlined jacket.

How to combine an Eton shirt

For a business look, wear a white or light blue Eton shirt with a men's suit, tie and leather shoe. For smart casual you can leave out the tie and combine the shirt with men's trousers and a soft jacket. A shirt with a print or structure works well with calm, plain pieces.

Also view our full selection of men's shirts and our men's ties. In the menswear collection you will find additional knitwear, jackets and accessories to complete the outfit.

Care of an Eton shirt

Always read the label before washing. Treat collar and cuffs with care, use an appropriate program and avoid excessive detergent. Remove the shirt from the machine in time, shake it into shape and hang it out neatly. Iron at the recommended temperature when necessary.

Alternate shirts and let them air out after wearing. Correct maintenance helps preserve the fabric, colour and construction for longer. For difficult stains or fine materials, professional care may be wise.

Why buy Eton shirts at Artson Fashion?

A Eton piece is only the beginning; at Artson Fashion, we look at how the whole outfit works for you. Since 1937, our multibrand fashion house in Haacht has brought together womenswear and menswear, from easy casual looks to dressed-up outfits, with accessible prices and a fresh outlook for every age. Quality, service and a personal approach matter to us. Our experienced specialists also offer made-to-measure suits for everyday life and special occasions, helping you find a fit and finish that feel right.

Our experienced team will help you with collar size, fit and combination. For men we also offer expert made-to-measure tailoring, including made-to-measure suits for every day and special occasions. In this way we carefully coordinate the shirt, suit, tie and shoe.

If you are looking for a discounted Eton shirt, view our separate sale and outlet for men. The changing range there is separate from the current Eton collection.

Frequently asked questions about Eton

How do Eton shirts fit?

Eton offers different fits, from slimmer to roomier. The exact fit is stated with the model. Pay attention to collar size, chest, waist and sleeve length. In Haacht we are happy to help you choose the right size and fit.

Where does Eton come from?

Eton is a Swedish shirt brand that started in Gånghester in 1928. From her home, founder Annie Pettersson laid the foundation for an international shirt maker with a lot of attention to quality and lasting comfort.

How do you maintain an Eton shirt?

Always follow the washing label, do not close buttons completely during washing and handle the collar with care. After washing, hang the shirt neatly and iron at the recommended temperature. This way, the shape and fabric remain maintained for longer.

Does Artson Fashion have Eton shirts in the outlet?

The current Eton collection and the outlet are offered separately. Available discounted shirts can be found, where available, per size in our separate sale and outlet for men.