FRAME, denim from Los Angeles

FRAME was founded in Los Angeles in 2012 by Jens Grede and Erik Torstensson. The American brand started with handmade denim and grew into a complete ready-to-wear wardrobe. Jeans remain an important foundation, supplemented with clothing in cotton, leather, cashmere and other refined materials.

The style combines the relaxed character of Los Angeles with a more polished, international look. FRAME jeans can be worn casually with a T-shirt and sneaker, but also work with a blouse, blazer and elegant shoe. This versatility makes denim suitable for much more than leisure.

FRAME women's jeans and different fits

The right jeans start with the fit. A skinny or slim fit follows the leg closely, a straight leg creates a straight line and a wide leg gives more volume. Bootcut extends subtly from the knee and can nicely balance the relationship between hip and shoulder.

The waist height is also important. A high rise emphasizes the waist and optically lengthens the leg. A mid rise often feels accessible and versatile. In addition, pay attention to the amount of stretch. Firmer denim feels more authentic and shapes as you wear it, while stretch denim instantly offers more freedom of movement.

Washings, materials and feel

A dark, even wash looks refined and is easy to wear smart casual. Mid blue denim feels classic and relaxed. Lighter washes give a more informal character. Details such as whiskers, fading or an unfinished hem further change the appearance.

FRAME uses natural materials in addition to denim in its broader collection. The precise composition varies per product. Therefore, always read the label and product information. This not only helps you with size selection, but also with proper maintenance.

How to style FRAME women's jeans

Combine straight dark jeans with a women's blouse, blazer and loafer for a neat look. A wider model works nicely with a more compact top or fine knit. With bootcut denim the line looks good with a shoe that gives a little rise and length.

View our full selection of women's jeans and compare FRAME with other fits. In the collection women's blazers and cardigans you will find layers for the office and dinner. Also discover all women's clothing for tops, shoes and accessories.

Fit advice and maintenance

Jeans should fit at the waist without pinching. The pockets must remain flat and the fabric must not pull unnecessarily at the crotch or thigh. Please note that some denims become slightly more flexible with wear. In Haacht we help you fit sizes and fits next to each other.

Do not wash denim more often than necessary, turn the jeans inside out and follow the temperature on the label. Preferably let them dry quietly when the instructions allow it. This way, the colour, fibres and fit are retained longer.

Why buy FRAME at Artson Fashion?

Bring your own style to FRAME, with Artson Fashion's guidance on the available pieces and the way you want to wear them. Since 1937, our multibrand fashion house in Haacht has brought together womenswear and menswear, from easy casual looks to dressed-up outfits, with accessible prices and a fresh outlook for every age. Quality, service and a personal approach matter to us. Our experienced specialists also offer made-to-measure suits for everyday life and special occasions, helping you find a fit and finish that feel right.

Our experienced team will help you find FRAME jeans that suit your figure, shoes and wardrobe. For men we also offer expert made-to-measure tailoring, including made-to-measure suits for everyday use and special occasions. In this way we combine contemporary fashion with a personal approach.

If you are looking for discounted FRAME jeans, check out our separate sale and outlet for women. The changing offering there is separate from the current collection.

Frequently asked questions about FRAME

How do FRAME women's jeans fit?

FRAME offers different denim fits, from slim and straight to bootcut and wider. The size depends on the model, waist height and amount of stretch. Check the fit information or come for a fitting in Haacht.

Where does FRAME come from?

FRAME is an American fashion brand founded in Los Angeles in 2012 by Jens Grede and Erik Torstensson. It started with denim and grew into a broader wardrobe including cotton, leather and cashmere.

Which FRAME jeans suit my figure?

A high rise emphasizes the waist, a straight leg creates a calm line and a bootcut brings balance around the hip and shoulder. The best choice depends on your body type, shoe and desired appearance.

Does Artson Fashion have FRAME jeans in the outlet?

The current FRAME collection is separate from the outlet. When discounted jeans are available, you will find them per size in our separate sale and outlet for women.